В Москве показали приз Международной премии аптекарей “Золотая ступка”

Nov 17, 2012 49 Comments Автор

Вчера в Москве в Пресс-особняке ИД «Аргументы и факты» состоялась пресс-конференция, посвященная Международной премии аптекарей «Золотая ступка».

Пресс-конференция началась с минуты молчания в память о жертвах трагических событий, произошедших в офисе компании «Ригла» 7 ноября, в результате которых погибли сотрудники компании. Исполнительный директор Международной премии аптекарей «Золотая ступка» Оксана Маслянкина выразила глубочайшие соболезнования семьям погибших и пострадавших и объявила минуту молчания.

В пресс-конференции приняли участие члены Попечительского Совета Премии: Младенцев Андрей Леонидович – управляющий группой компаний OBL Pharm; Исаев Вячеслав Арташесович – президент Ассоциации БАД, академик РАЕН, доктор биологических наук, профессор, физиолог, генеральный директор ЗАО НПП «Тринита»;

Шишкина Лариса Вениаминовна – исполнительный директор аптечной сети «Поларт-Фарм»; Демичева Ольга Юрьевна – эндокринолог, врач высшей категории;

Архипенко Леонид Викторович – генеральный директор МОО «Ассоциация заслуженных врачей РФ».

Экспертный Совет Премии на пресс-конференции представили исполнительный директор Международной премии аптекарей «Золотая ступка» Маслянкина Оксана Викторовна и представитель Стратегического партнера Премии Каминская Карина Анатольевна – управляющий товарными категориями ЛС «Самсон Фарма».

В оживленной дискуссии по обсуждению актуальности заявленной Премией проблематики приняли участие и приглашенные представители аптечных сетей, медицинского сообщества и общественные деятели.

В числе посетивших пресс-конференцию гостей были отмечены Байбуз Артем – корпоративные коммуникации АС «36.6»; Горяев Аркадий Алексеевич – директор по развитию коммуникационного агентства «МедиаФармГруп»; Косцова Наталья Степановна – руководитель АС «Династия» и совладелец сети Косцов Андрей Алексеевич (Смоленск).

Представители профессионального сообщества сошлись во мнении, что Премия своевременно подняла вопрос престижности профессии фармацевта и провизора.

Анализ заявок и анкет соискателей Премии, по сути, стал мониторингом современного состояния сообщества в вопросах профессионального мастерства сотрудников аптек и аптечных сетей, а также инновационных решений в развитии аптечного дела.

Выбор лучших образцов профессии и организации аптечного бизнеса позволит оформить высокие критерии уровня современной аптеки и ее сотрудников – и эксперты рынка согласились, что миссия Международной премии аптекарей «Золотая ступка» станет эффективным стимулом для цивилизованного развития аптечного сегмента фармотрасли.

На пресс-конференции поднималось множество других актуальных для аптек и аптечных сетей вопросов – и благодаря насыщенной содержательной программе мероприятия обсуждение злободневных тем отрасли перешло в формат круглого стола.

Представители Попечительского Совета заверили собравшихся, что при выборе лауреатов Премии будут руководствоваться исключительно высокими критериями профессионального мастерства и современных методов организации аптечного дела.

Имена лауреатов и победителей Премии будут объявлены на торжественной церемонии награждения 6 декабря 2012 года в БКЗ «Golden Palace» в Москве: в этот день станет известно, кому достанется приз – настоящая ступка авторской работы, которую Исполнительный директор Международной премии аптекарей «Золотая ступка» Оксана Маслянкина продемонстрировала собравшимся экспертам, гостям и журналистам.

Стратегический партнер – сеть московских аптек «Самсон Фарма»; Партнер-консультант – Ассоциация независимых аптек «АСНА»; Партнеры – аптечное маркетинговое агентство «ДА СИГНА-КОНСАЛТ», Союз потребителей медицинской продукции, Национальный альянс медицины и спорта «Здоровое поколение», Цветочный дом «Самсон букет», косметическая компания Splender Vitae, РА «Малиновое варенье».

Генеральный медиа-партнер – «Катрен-Стиль»; Генеральный информационный партнер – «Аргументы и факты. Здоровье»; Генеральный профильный партнер – «АиФ. Здоровье. Лекарственное обозрение»; Генеральный радио-партнер – «Маяк»; Официальный интернет-партнер -  «Российская фармацевтика»;  Интернет-ТВ партнер – «МедиаФармГруп»; Информационные партнеры – «Фармацевтическое обозрение», «Аптечный бизнес», «Ремедиум», «ИммигрантЪ», MTS.md, «Форум Медиа», «Консилиум главных врачей».

 

Фоторепортаж: Анастасия Коровина

Фото на главной странице: Пресс-центр “Аргументы и факты”


 

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